A personal donation made on a special day

A Never Forget memorial tribute is a very personal and special way to remember a loved one. If you have a particular day that’s important to you – your loved one’s birthday or anniversary perhaps – you can mark the day by giving a gift in their memory every year.

We will plant a special Everlasting Poppy at our new Never Forget Memorial. The memorial is located at the National Memorial Arboretum in Staffordshire and you are welcome to visit your Poppy with your family and friends.

Our beautiful new memorial now has a permanent position at the National Memorial Arboretum, the UK’s year-round centre of Remembrance. Around it, we plant individual Poppies inscribed with a name and date that is special to you or the person you want to remember. The memorial will be maintained throughout the year to ensure that whenever you want to visit it will look at its best. The Arboretum is the nation’s true home of year-round Remembrance, so it is a fitting place for this striking memorial that will remember so many heroes.

It’s simple to set-up a Everlasting Poppy tribute for your loved one – either email us at, or call us on 0203 207 2253, and we will make sure you receive all the details that you need. We will then ensure your Everlasting Poppy is planted at the Never Forget Memorial at the NMA.

For more information about the National Memorial Arboretum can be found here.


Never Forget Supporters

Gillian McDermott
Now over 90 years old, Gillian lost her dear friend Jack Oliver in the skies over Germany in 1943. She’d always treasured the letters they wrote to each other and, as we read them we could see how dearly she still missed her brave friend Jack. Sadly, speaking to people who have lost loved ones will always be part of our job. But so is helping them find a fitting way to remember them, and it was our pleasure to invite Gillian to do so by planting an Everlasting Poppy in his memory.

Gillian has given her permission to reproduce some extracts from the letters that tell her story, and if you would like to read them they can be found here.

Amanda Binnie
It was love at first sight for Amanda and Sean. But the young couple had only been married for six months when Corporal Sean Binnie was killed in Afghanistan. He was just 23 years old. He’d always been her hero, and that was how he died – a hero, sacrificing his own life to protect terrified women and children.

It’s been a real privilege to get to know her and help her find a fitting way to remember Sean. Planting an Everlasting Poppy at The Royal British Legion’s brand new memorial garden will be one of the ways that Amanda will be honouring the memory of her brave husband.

Start your own Tribute fund

In a few quick steps you can create a lasting tribute for a loved one.


Find a Tribute fund

To find an existing Never Forget Fund, search by the name of the person remembered, their regiment, a conflict or the fund creator.